

Working for a magazine was an incredibly enriching experience. I recall conducting interviews with senior figures, delving into research, establishing monthly themes for the publication, crafting articles, and adding quirky captions to the creativity section, as exemplified in this edition.
In the span of one year, our concerted efforts in content strategy, impactful writing, and collaborative design coordination at Ozone Signature led to an extraordinary 30% organic growth in Instagram followers. Overcoming a two-year stagnation at 11k followers, team's strategic alignment catapulted the follower count to 16k. This achievement highlights the challenging journey navigated, underscoring the significance of the innovative approach in revitalizing and expanding the Instagram community.
The Ozone Ayurvedics project is a testament to my ability to craft compelling narratives even for brands that may not inherently resonate with my established tonal preferences.
This was an intriguing project where I took charge of planning, strategizing, and curating content. Working with this massy brand presented a unique challenge as its tone didn't initially align with my usual content style. However, this endeavor turned out to be one of the most interesting and engaging experiences in my career. It marked my successful venture into a new tonality, demonstrating adaptability and creativity in my content creation approach.
An OTC product, Kwik Pain Relief—a remarkable journey of bringing an offline tone to the online realm. Crafting a distinctive strategy and content approach, I successfully transitioned this pain-relieving oil into the digital space. The challenge was to maintain the essence of the offline brand tone while fostering engagement in the online sphere, ultimately strengthening our digital presence. This project showcases my ability to seamlessly blend traditional brand elements with innovative digital strategies, ensuring a captivating and effective online representation for Kwik Pain Relief and contributing to Ozone Ayurvedics' overall success in the digital landscape.
My impactful work for Northumberland Heights—a luxurious spa and wellness retreat nestled in the heart of Canada. The challenge lay in adopting a distinctly foreign content tonality, necessitating extensive research into international markets and establishing relatability with a diverse audience. My role encompassed strategic planning and content creation, seamlessly weaving a narrative that resonates with a global clientele. This project not only exemplifies my adaptability but also underscores my commitment to creating content that transcends geographical boundaries, making Northumberland Heights a sought-after destination for wellness enthusiasts worldwide.
This project was a captivating exploration into a fresh tonality, requiring extensive research and adaptability. Focused on enhancing the disrupted sleep-wake cycle through light therapy, the concept was both groundbreaking and intricate. My role involved crafting a versatile content strategy that delved deep into the product's unique features, making it relatable and engaging for a diverse audience. Retimer stands as a testament to my ability to embrace novel concepts, showcasing how I seamlessly blended creativity and research to communicate the brand's innovative approach to sleep technology.