Case Studies
Mr. Nand Kishore Sharma- Director, Jaipur Rugs
Challenge:
Jaipur Rugs had a powerful social story, but its leadership -presence was mostly brand-led, not human-led. Mr. Sharma's posts lacked emotional resonance & personal storytelling.
My Strategy:
I pivoted his personal brand around "The Soul of Craftsmanship."
S.C. Sehgal- Chairperson & MD, Ozone Group
His personal voice & leadership were not visible to the audience. The challenge was to position him as a thought leader in pharmaceutical & wellness innovation, while maintaining authenticity & relatability.
My Strategy:
Developed four core pillars: Wellness & Science, Innovation in Pharma, Leadership & Culture, Industry Insights